Flagship iPhone Application
Insight
Not only did Disney want to be first to market on the newly released iOS platform with a spectacular and unforgettable experience, they wanted all of their properties to be represented within one application. This would require an entirely unique and groundbreaking approach to design and development.
Solution
We built an application that integrated all divisions of Disney into one system, writing the necessary APIs to connect various systems. We tied it all together with a user experience that embodied the surprise and delight that Disney is known for around the world.
Million downloads
Results/ROI
The app was featured in the App Store as Disney’s first submission on the flagship iPhone. It remains one of the most successful apps of all time for Disney, with millions of downloads in the first two weeks.
You can’t allow tradition to get in the way of innovation. There’s a need to respect the past, but it’s a mistake to revere your past.
– Bob Iger, CEO, Disney
Million downloads
Disciplines
- Consulting
- Digital Strategy
- Design
- Mobile Development
- Backend/API Development
Credits
- Author: Matt Blanchard
- Design: Michael Yuan
- Development: David Cann
- Development: PJ Kelly