Nat Geo View
Insight
National Geographic was expanding their brand and content beyond their print publication into digital and needed a partner to help them change consumer behavior. We advised them that changing to a daily publishing schedule would pay dividends.
Solution
Nat Geo View was designed to create a new daily habit of checking for new content, pulling multiple pieces of Nat Geo’s amazing, eye-catching content from across their platforms. The app featured responsive image design, allowing users to view photography in landscape and portrait view.
People’s Choice Webby for Best Visual Design
Results/ROI
The application was critically acclaimed, winning a People’s Choice Webby for Best Visual Design. The application’s content was so successful that Apple absorbed it into Apple News, vastly increasing digital readership.
We have a really strong lifetime engagement strategy that a lot of other media enterprises don’t have.
– Gary Knell, CEO, National Geographic
Disciplines
- Consulting
- Digital Strategy
- Design
- Branding
- Mobile Development
Credits
Author: Mark Weaver
- Design: Mark Weaver
- Design: Michael Smyjewski
- Development: Tim Clem